All these come with the promotional material for Alibi PRETOX®. I hadn't heard of it until it came up on the foodit. Twitter feed, had a look and to be honest, I was intrigued. Here was something with no ridiculous levels of sugar or caffeine for short-term energy, the full RDA of vitamins B3, B5, B6, B7, B9, B12, C, D, E and K, 2000mg of herbal extracts per can, stevia as a sweetener and 20 health supplements. All that and it's the most tactile, design-y thing in its market. No need for superfood salads or smoothies involving carrot anymore - not if you have an Alibi. Their words.
I was offered the chance to trial some Alibi and, not being disposed to turning down free stuff, said yes. This is NOT A REVIEW of Alibi, I am under no obligation to anyone to say anything in particular about Alibi. So here you have it: an account of two days, a week apart, where Alibi was involved. Any bias in this will come from my realy positive reaction to the initial look and feel of the product. If anyone wants a lesson in brand and marketing grass-roots businesses up to an international scal without losing personal connection, Alibi is it.
Test Day #1
06.40: Wake up, get dressed. I fell asleep last night at 01.10. Downstairs, breakfast on brioche and apple compote, taking a café au lait on the bus with me. This is a regular morning so far.
08.30: Arrive and work from 09.00 until 12.30 with a half-hour break at 11.00 This was taken up in meetings and consultations, meaning I didn't get time to eat anything. I tend to feel good by now, but it's more through having to get through lots of work on tight deadlines and a lot of other projects.
12.30: Alibi during a work session. I was expecting some kind of short-term fast revitalisation but it didn't happen. I did notice the quality of work I was producing then improve, but it didn't feel like I had sharpened up at the time. The taste was great - a realy citrus hit, slightly dry and with a nice mineral/botanical side. It's like drinking Red Bull Cola after a fortnight of Pepsi MAX.
15.50: I go and sit with a coffee before going to do some shopping. Normally things aren't that uplifting on a wet afternoon in early February but then everything felt weirdly pleasant. I've got no idea whether it's Alibi or not but I felt better and lighter than normal.
19.00: Live radio work for three hours. It felt no different to normal, but the work is demanding and intense enough to force you to be sharp and concentrated anyway. Listening back to the recordings, I don't think I had a better presenting style having drunk Alibi than compared to normal. It might be through lack of exercise and hunger but the tea and shortbread we had in vast amounts didn't feel as 'bad' for me as normal.
22.30: No caffeine means Alibi lets you sleep! After 5.30 hours of sleep I had done a 16 hour day, as normal. There was no rush of good feeling that day, but I did feel good for the rest of the week even though I did no exercise at all. Eating was not all that healthy and still isn't - Alibi definitely makes you less worried about missing the odd run or going for some chocolate now and again. Drinking it alone won't make you healthy but it would probably work better for people more active than I am. If it works - fantastic. If it doesn't, it's still an exclusive, great-tasting and refreshing drink that won't harm your health as much as other products, looks and feels great and contributes to the environment and charities